outreach

Michael, a freelance designer, sends five texts every first Monday of the month. That's it. No elaborate newsletters. No "just checking in" fluff. He texts former clients: "New project wrapping up—made me think of…

I stopped emailing my former manager after changing jobs. Six months passed. Then a year. Every time I thought about sending a note, I worried I'd need to explain my absence. I never did contact her. When I…